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Franco Rubio is the Director General and Co-owner of INSIDE Marketing Digital, overseeing operations and development in Peru and Colombia with a team of over 60 professionals. Responsibilities include the creation of strategic marketing plans and operational management, primarily focusing on client objectives. Previous roles include Director of Planning and Operations and Digital Planner, where Franco was instrumental in branding and digital strategies. Additionally, Franco contributed as a Marketing and Communications professor at CERTUS and served as a Marketing Assistant at DROKASA LICORES S.A. Academic qualifications include a Master's in Communication and Digital Marketing, a Marketing Expert Program from thePower, and a Bachelor's degree in Administration and Marketing from Universidad Peruana de Ciencias Aplicadas.