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Rohan Mitra is an Associate Director of Strategy at INSIDE IDEAS GROUP LTD, leading marketing strategy initiatives for Reckitt's Health brands since May 2020. Mitra has experience managing full-funnel marketing processes, including consumer research, customer experience planning, brand activations, and creative brief development. Previously, Mitra served as Digital Strategy Lead at Energy US, overseeing the strategy team focused on customer-experience-driven marketing for health and wellness brands. Earlier roles include Senior Digital Strategist at Reckitt and Digital Experience Manager at Baldwin & Obenauf, Inc., where responsibilities included digital user experience and strategy. Mitra holds bachelor's degrees in Visual and Performing Arts and Computer Science from Rutgers University.