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Michael Olenick is an experienced professional in blue ocean strategy, currently serving as an Executive Fellow at the INSEAD Blue Ocean Strategy Institute since September 2012. With a robust background as a Senior Consultant at Blue Ocean Strategy | Shift | Leadership since April 2006, Michael specializes in turnarounds for businesses facing competitive challenges. Prior to these roles, Michael worked at GE as a Senior Product Manager, where integration of innovative technology took place, and at Avery Dennison as Director of New Business Development, focusing on the intersection of creativity and technology. Michael holds a degree in Communicative Information Systems from Antioch College and a Doctor of Law (JD) from Mitchell Hamline School of Law.