Rob Willekes currently serves as the Director of Strategic Partnerships at INRIX, a leader in traffic management through innovative data analysis. Previous experience includes roles as Sales Director EMEA at Driivz, where Willekes contributed to EV market growth, and Senior Director of Business Development EMEA at otonomo, focusing on connected car data exchange. Additional positions include Global Alliances Director at Fortinet, where Willekes developed strategic partnerships, as well as Major Account Manager roles at F5 Networks and Cisco Systems, concentrating on service providers and data center technologies. Early career achievements include marketing and business development for Tatung, Hewlett-Packard, and Tech Data. Willekes holds a Bsc from Avans University of Applied Sciences.