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Jaimie Ayliffe is a seasoned marketing professional with extensive experience in integrated marketing, communications, and brand strategy. Currently serving as a Marketing Consultant at Input Output (IOHK) and as the Founder & Marketing Consultant at UpWord Marketing since September 2024, Ayliffe previously held the position of Senior Communications Manager at SqlDBM and made significant contributions at Fivetran as the Manager of Integrated Marketing, where a social media strategy led to a 50% growth in brand conversation and a near 300% increase in engagement. Additional roles include Associate Creative Director & Marketing Strategist at Blokhaus LLC, overseeing innovative campaigns in the Web3 space, and numerous positions in copywriting and creative direction for prominent brands, including Meta and Goldman Sachs. Ayliffe holds a Bachelor of Science in Journalism from Northwestern University and a Publishing Certificate from Columbia University.