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Briana Hammer has an extensive work experience spanning several companies. Briana began their career as a Marketing Intern at Barneys New York in 2011. Briana then worked as a Program Manager at Mercury Media from 2012 to 2014. Following this, they joined Dentsu Aegis Network as a Digital Ad Operations Assistant from 2014 to 2015, and later as a Digital Ad Operations Associate from 2015 to 2015. Briana then moved on to Innovid, where they held multiple roles including Account Manager from 2016 to 2017, Customer Success Manager from 2017 to 2020, and Senior Account Executive from 2020 to 2023. Currently, they serve as the Director of Enterprise Sales at Innovid from 2023 onwards.

Briana Hammer pursued their undergraduate education at Villanova University from 2008 to 2012. During their time there, they earned a Bachelor of Arts degree in Economics, Marketing, and French. Prior to their enrollment at Villanova, Briana attended The American School in London from 2004 to 2008. However, no information regarding a degree or field of study was provided for this period of their education.