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Irem Alp Mainwaring currently serves as the Group Brand and Portfolio Director at innocent drinks since July 2021. Previously, Irem held various marketing roles at BAT from October 2016 to June 2021, including Senior Global Marketing Manager for Brand & Communications and Global Marketing Manager for Innovations. Additional experience includes a position as Regional Marketing Manager at Mattel, Inc. for a fixed-term maternity cover, Global Strategic Account Lead at FRUKT, and Senior Brand Manager for the Youth Segment at Turkcell. Early career highlights include roles as Senior Brand Manager in the Biscuits Category and Brand Manager for the Candy & Gum Portfolio at pladis Global, along with multiple positions at BAT and an Assistant Brand Manager role at Coty Prestige. Irem began the professional journey with a marketing internship at Sealed Air Diversey Care and holds a Bachelor of Science in International Relations from Middle East Technical University.