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Matthew Wendel currently serves as a Senior CRM Strategist at INNOCEAN USA since April 2022. Previously, Wendel held roles at Team One as a Senior CRM Strategic Analyst and CRM Strategic Analyst, where responsibilities included leading omni-channel workflows, audience segmentation strategy development, and delivering actionable insights for campaigns, particularly for Lexus. Prior experience includes serving as a CRM Analyst at GTB, focusing on CRM performance analysis for Ford Motor Company, and roles at American Campus Communities and Southwestern Advantage, emphasizing sales and customer service. Wendel holds a Bachelor of Science in Economics from Michigan State University and completed the Institute of Advanced Advertising Studies at UCLA Extension in 2020.