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The leadership team at Ink, Inc. Creative Group has a history of content creation and marketing strategy. The team's head of content previously worked at TypingDNA, and the content marketing manager has experience with The National Society of Leadership and Success. The team's lead digital copywriter has also worked at AT&T and Mercedes-Benz USA. The senior creative manager has experience with JUICE, and the digital marketing lead has worked as a consultant for A Starting Point. The marketing strategist has also worked at ClockInEasy and California Energy Designs Inc. All members of the leadership team have educational backgrounds in marketing, advertising, and psychology.