ÂÜÀòÂÒÂ×

Rudá Rocha is a seasoned digital strategy and media management professional with extensive experience in the advertising industry. Currently serving as a Digital Strategy Manager and Media Manager at Initiative since August 2021, Rudá focuses on digital strategy and performance, particularly with Google, managing principal accounts such as Unilever and its associated brands. Previous roles include Media Supervisor at Wunderman Thompson Brasil and i-Cherry, where Rudá oversaw teams and developed media management and e-commerce strategies. With a strong foundation in business intelligence and social media analytics, Rudá has worked with various notable brands throughout a career that began with a degree in Publicidade e Propaganda from Universidade Anhembi Morumbi.