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Michele Zachar Sirkin is an experienced media professional currently serving as the Head of HCP, Communications Design at Initiative since September 2020, overseeing HCP media across multiple agencies. Prior to this role, Michele was Senior Vice President of Media at CMI Media Group from December 2011 to September 2020, where integrated media planning for healthcare professionals was led. Additional experience includes positions at Digitas Health as a Digital Media Planner, at PREIT as a Media Planner/Buyer, and at Universal McCann in various media roles. Michele holds a Bachelor of Arts degree in Advertising, Business, French, and International Studies from Penn State University, and also studied at Université Paul Valéry - Montpellier III.