Jonathan Rigby currently serves as the Global Chief Strategy Officer at Reprise Digital and the Global CSO at Initiative, roles held since December 2019 and June 2022 respectively. Prior experience includes positions such as SVP and Head of Strategy for Digitas North America, overseeing a team of strategists across New York and Atlanta, and Head of Engagement Planning at Ogilvy, where Jonathan led the creation of customer engagement strategies for a variety of clients. Jonathan's earlier roles include strategic planning for luxury markets and B2B communications across various global locations through WPP's fellowship program. Academic qualifications include a BA in International Politics & German from King's College London and studies in Politics & International Relations at Humboldt-Universität zu Berlin.
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New York, United States
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.
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