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Jenny Luo is a seasoned marketing professional with extensive experience in communications planning and strategy. Currently serving as Director of Accountability at Initiative since February 2019, Jenny previously held roles including Associate Director of Communications Design at the same company and Associate Strategy Director at PHD. Prior experience includes positions at Carat, where responsibilities encompassed communications planning and digital activation for notable clients such as Pfizer and Beiersdorf. Jenny's career also includes significant roles at GroupM, MindShare, Universal McCann, and Marketing Force, starting as a media planner in 2006. Jenny holds a Bachelor's degree in Marketing from Pace University, earned from 1999 to 2003.