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Cat Manibog currently serves as Director at Initiative, overseeing brands such as Merck since August 2018. Previously, in an Associate Director role, Cat managed key brands including Keytruda and the HIV Franchise. Earlier experience includes positions as Supervisor at Carat USA for brands like Macy's and P&G, and Senior Associate in Integrated Media at MEC, working with brands such as Edgewell Personal Care and Lavazza. Cat also held an Associate position at MEC, focusing on various brands including Energizer. Initial experience includes internships at NorBella, GyroHSR, Oceanic Time Warner Cable, and Hawaii Medical Reserve Corps. Cat holds a Bachelor of Science in Communications (Advertising concentration) and Psychology from Boston University College of Communication and participated in the Boston University London Internship Programme. Educational background includes graduating from Punahou School.