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Carla Al Jurdi is an experienced media and digital marketing professional with a strong background in managing local and global accounts. Currently serving as Media Manager at Initiative, Carla oversees accounts including LEGO and DMI. Previously, as Senior Media Planner at PHD, responsibilities included managing media planning for Al Futtaim Automotive across GCC markets. At AVEVA Select Gulf, Carla acted as Senior Digital Marketing Specialist, leading digital marketing strategies, optimizing customer-centric approaches, and delivering data-driven insights. Experience as Community Manager at Karrenn focused on marketing tasks and performance initiatives, while earlier roles included business development at Nymgo S.A., where market growth was enhanced by 25%. Carla holds a Bachelor's Degree in Marketing from the American University of Science and Technology and is currently pursuing a Master's degree in Digital Communication and Media/Multimedia at Heriot-Watt University.