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Diaa Eiyaacoubi has a strong track record as an independent entrepreneur, mainly in the technology industry. In 1999, she founded e-Brands, the leading "white label" internet access provider and SMS transporting service in Europe, which later became a subsidiary of Vivendi. In 2003 she founded and managed Streamcore, a company specialised in building equipment for telecommunication networks . She also co-founded Esprits d'entreprises, a French think tank counting more than 400 entrepreneurs and company managers as members, and is president of the "cent jours pour entreprendre" movement (“one hundred days to start a business”). Diaa Eiyaacoubi is a graduate of Télécom Paris Tech graduate school.