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Federico Alonso is an experienced professional in sales and business development, currently serving as Head of Sales & BD at INGECOM since April 2022. Prior to that, Federico was KAM Telefonica at Westcon-Comstor from January 2020 to April 2022 and spent two decades at Telefónica in various roles, including Sales Manager for Corporate Customers, Account Manager, and Senior Consultant in Strategic Marketing and Business Intelligence. Federico holds multiple degrees, including an Ingeniero Industrial from Universidad Europea, a Master in Marketing and Commercialization of Telecommunications from Escuela Excelencia Comercial de Telefonica, a Master of Technology (eBusiness) from EOI Business School, and a Grado en Ingeniería from Universidad Politécnica de Madrid.