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Paola Pizzi is an experienced professional with a robust background in customer journey analysis and omnichannel interactions, currently serving as a Customer Journey Expert at ING Italia since March 2019, where orchestration of commercial campaigns is a key responsibility. Prior to this role, Paola spent nearly two decades at Vodafone, progressing through various roles including Senior Strategy Analyst and Senior Online Marketing Analyst, focusing on market analysis, customer base insights, sales reporting, and performance management. Paola's academic credentials include a Laurea in Economia Aziendale from Università degli Studi di Milano-Bicocca.