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Guillermo Cantero Fernández is a seasoned professional with a focus on customer strategy and product management in various sectors. Currently serving as a Customer Journey Expert at ING España & Portugal since September 2020, Guillermo has previously excelled as a Product Manager at Sportmadness, where responsibilities included strategic and functional definitions of digital products supporting sports services. Guillermo co-founded LongWayApparel, leading business strategy, product development, and digital operations from June 2014 to September 2019. Early career experiences include roles at IBM Interactive Experience as an Interactive Experience and Mobile Graduate Consultant, and at Telefónica as a Talentum Startups Project Assistant, along with business development at StartupsMentor. Educational background includes an Industrial Engineering degree from Universidad Pontificia Comillas and an Erasmus exchange program at Chalmers University of Technology.