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Lucia Ordad Sinope is a Digital Marketing Operations Manager at Infovista since January 2021, specializing in campaign and lead management processes, conversion optimization, and analytics delivery for marketing insights. Prior to this role, Lucia served as a Marketing Automation Specialist at Pentalog, focusing on global scoring strategies and marketing tool training, and as a Digital Project Manager at Talentsoft, where responsibilities included lead lifecycle strategies and market analysis. Earlier experience includes positions at Euler Hermes and BMW Financial Services, with roles centered on lead generation and marketing operations. Lucia holds a Master 2 in E-commerce Strategy/Digital Marketing from MBS School of Business and a Master 1 in Business and Marketing from Universidad Loyola, complemented by a strong academic background in scientific studies.