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Valerie Kramer has over 25 years of experience in database marketing and analytics. Since May 2017, Valerie serves as the Director of Database Marketing at Informa, while also working as a Database Marketing Manager at Penton since October 2005. In this role, responsibilities include managing auto-syncs and data loads, creating custom reports, analyzing market activity, and ensuring data quality within Eloqua. Notably, Valerie led a significant migration project involving over 80 brands transitioning from YesMail to Eloqua. Prior experience includes roles as Data Manager at Penton and Lead Database Analyst at The Kansas City Star, where database maintenance and processing for multiple clients were key responsibilities. Valerie began in the field as a Database Analyst for Creative Marketing Programs, focusing on database maintenance and reporting for clients.