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Jennifer Shumar is a seasoned professional with extensive experience in audience data, marketing strategy, and project management. Currently serving as Senior Director of Audience Data & Strategy at Informa, Jennifer successfully established the Campaign Analytics Department, optimizing lead management practices for over 30 brands across diverse industries. Previous roles include Director of Marketing Data Solutions and Data Analysis Manager at Informa, as well as Data Manager at Penton and Sr. Project Manager at Chase Park Grants, LLC. Jennifer's career is marked by a robust understanding of data-driven marketing and operational efficiency, supported by an educational background in Public Administration and History from Ball State University.