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Marija Masalskis currently serves as Research Director at Caretta Research, a position held since October 2024. Previously, Marija was Senior Principal Analyst at Omdia from January 2020 to December 2023, specializing in TV, video, and advertising. Earlier roles include Analytics at Index Exchange and Director of Research at Digital Content Next. Marija's career began at Screen Digest, where various positions from Research Analyst to Principal Analyst were held from September 2007 to March 2013. Academic qualifications include an MPhil in Economic and Social History from the University of Cambridge and a BA in Integrated Social Sciences from Jacobs University Bremen, complemented by a Professional Certification in Data Analysis from the University of California, Berkeley.