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Jennifer Nystrom is a seasoned creative professional currently serving as Creative Lead at Informa Tech since June 2022, while also operating as a Freelance Graphic Designer for Elleo Creative since 2017, specializing in small business branding and design. Previously, Jennifer held positions as Graphic Designer at UCare, where responsibilities included design support for product expansion initiatives and managing multiple projects with cross-functional teams. As Art Director at Bluestem Brands, Inc., Jennifer developed marketing campaigns for Fingerhut®, overseeing projects from concept to final design in a fast-paced environment. In a long tenure at Safco Products, Jennifer advanced the brand through innovative design across various media, holding roles from Graphic Design Manager to Graphic Design Intern, and was instrumental in producing a wide range of marketing materials. Jennifer holds a degree from the University of Wisconsin-Eau Claire, earned between 1999 and 2004.