ÂÜÀòÂÒÂ×

Simon Éthier is a Partner and Consultant at Adviso, where responsibilities include guiding business leaders in developing strategies for success in an increasingly digital marketplace. In addition, Simon serves as the Vice President of Consulting, focusing on transformative opportunities in various business areas, such as operations, customer experience, and financial models. Simon's extensive academic involvement includes roles as Director of Strategy and Lecturer in E-Business Strategy at HEC Montréal, as well as training professionals in communication and marketing. Simon has contributed to the education sector as a trainer in Web usability and eCommerce and has a strong academic background with multiple degrees from HEC Montréal and UQAM, including a Master’s in eCommerce.