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Ramón Santiago Zurdo is a Senior Integrated Marketing Manager at Infobip since June 2022, where responsibilities include designing and developing regional marketing plans aligned with EU KPIs and OKRs. Prior to Infobip, Ramón served as Marketing Manager for Iberia and LATAM at goFLUENT, overseeing local marketing initiatives and ensuring the alignment of global strategies across regions. Ramón's earlier experience includes roles as Senior Manager of Strategic Marketing at Método Helmer, where leadership of marketing and communication projects was emphasized, and as Marketing Research Executive at GfK, conducting qualitative research across EMEA and US markets. Ramón has also contributed to academia as a professor at IED Madrid. Educational qualifications include a Master's in Marketing Management and several specialized marketing programs.