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Lidia Passaro is a seasoned professional with a strong background in influencer marketing and creative strategy. Currently serving as a Creative Strategist at Influencer since May 2023, Lidia's previous roles include Influencer Manager at Fearless Adventures and Influencer Executive for ESPA skincare at THG. Lidia's expertise began as an Influencer Marketing Assistant at Facetheory Skincare and a Merchandising Assistant at Dunelm, following an Assistant Project Manager placement at Bentley Project Management. Lidia earned a BA (Hons) in Business Management from Nottingham Trent University and holds 3 A-Levels from De Lisle Catholic Voluntary Academy.