ÂÜÀòÂÒÂ×

Rachel Booten currently serves as Senior Manager of Strategy, CRM, and BI at INFINITI Motor Company, overseeing Marketing Strategy and Planning and Business Intelligence for INFINITI USA since September 2024. Previously, Rachel held the role of Senior Manager of Marketing Strategy at Nissan Motor Corporation from July 2022 to October 2024. Rachel's extensive experience at INFINITI Motor Company includes significant positions in planning and executing national brand strategies, leading critical model launches, managing media and events, and optimizing digital marketing strategies over an eleven-year tenure. A career foundation was built at Calsonic Kansei Corporation in Sales Development and Marketing, along with a graduate assistantship at Middle Tennessee State University, where an MBA in Marketing and Management was obtained, paired with a BBA in Marketing from the same institution.