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Isaac Reina is an experienced marketing and sales professional with a background in the cycling industry. Since October 2021, Isaac has served as the EU Marketing Coordinator at Industry Nine Componentry, contributing to the Sales & Marketing Group and overseeing sales efforts in Spain and Portugal. Prior to this role, Isaac spent over 13 years at Distribuciones Surbikes, S.L., where notable positions included Director of Sales and Marketing, Co-CEO of Surbikes, and Co-founder of Surbikes.com. Isaac's extensive experience demonstrates strong capabilities in leadership and market development.