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José Emilio Reyes Cuervo has extensive work experience in sales management and key account management. José Emilio started their career at Revlon as a Sales Representative and then became a Key Account Executive. José Emilio later joined L'Oréal as a Key Account Manager. After that, they worked at Johnson & Johnson in various roles including Key Account Manager, Operation Sales Manager, and Team Leader. José Emilio then joined Beiersdorf México as a National Sales Manager before moving to Ferrero as a Global Accounts Sales Manager. Currently, they hold the position of Sales Director México and LATAM at Empresas Tajín.

José Emilio Reyes Cuervo attended Tecnológico de Monterrey from 1993 to 1998, where they pursued a degree in International Business. José Emilio successfully graduated with a degree in Accounting from the institution.