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The Design Team at the Industrial Designers Society of America (IDSA) is responsible for developing and maintaining the visual aesthetics and brand identity of the organization. They create eye-catching graphics, promotional materials, and digital content for events and programs such as the International Design Excellence Awards (IDEA), National Industrial Design Day, and the International Design Conference. Additionally, they contribute to IDSA's flagship publication, INNOVATION, and other outreach efforts to ensure consistent and engaging visual communication across all platforms.