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Shannon Wilson is an accomplished marketing professional with extensive experience in the healthcare and performance wear industries. Currently serving as the Executive Director of System Marketing at Indiana University Health since August 2014, Shannon leads brand and marketing strategies for specialty care and physician services within Indiana's largest health system. Previous roles at Indiana University Health include System Marketing Director and Market Segment Brand Manager, where strategic marketing initiatives significantly enhanced brand health and customer loyalty. Prior to this, Shannon held various positions at Merck, managing substantial business portfolios and leading sales teams, along with experience as a Regional Sales Manager at SweatVac Performance Wear. Shannon holds a BBA in Marketing and Chemistry from Texas Christian University and a Certificate in Nonprofit Management from North Park University.