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Mackenzie Hammock is an experienced marketing professional currently serving as the Director of System Marketing at Indiana University Health since June 2014. Mackenzie has a proven track record of developing and executing employer branding and recruitment marketing strategies, as well as managing successful patient branding initiatives across various medical services. Previous roles at Indiana University Health include System Marketing Manager and System Marketing Manager/Brand Manager for Medicare Advantage, where strategic marketing campaigns contributed to year-over-year enrollment growth. Earlier experience includes marketing management at Atlanta Dermatology and Laser Surgery, focusing on revenue enhancement and patient acquisition, and a marketing assistant position at The Statesboro Convention and Visitors Bureau. Mackenzie holds a Bachelor of Science in Public Relations from Georgia Southern University.