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Pratibha Mishra currently serves as the AVP at INDIA TV, having joined in August 2024. Prior to this role, Pratibha held the position of Group Head Sales at Sony Pictures Networks India from August 2017 to August 2024, where leadership was provided for Sony Max2, focusing on the Hindi movie channel's second run space and achieving sales goals. Experience also includes a managerial role at TV Today from May 2016 to August 2017, focusing on revenue growth and client relations, as well as an account management position at CNN-IBN from November 2014 to July 2016, with responsibilities in revenue generation through editorial content. Earlier, involvement with NDTV from May 2011 to November 2014 centered on advertising sales and brand campaign revenue generation. Pratibha holds a postgraduate degree in Digital Marketing from MICA, completed in December 2021.