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Nimrit S. has extensive experience in the media and entertainment industry, currently serving as the Associate Creative Head for Branded Content Digital at India Today since December 2021, where leadership of video-led brand campaigns is a key responsibility. Prior to this, Nimrit held the position of Associate Director on a documentary series at Times Network and began a career as an independent filmmaker, successfully pitching social video projects to F&B brands. Notable production roles include work at Zee Entertainment Enterprises Limited as a Producer for major shows and contributions to various industry projects as an Independent Producer. Educational qualifications include a Master's degree in Broadcast Journalism from the Asian College of Journalism and a Bachelor's degree in English Literature from Delhi University. Nimrit is also YouTube Certified.