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Marta Arribas is a seasoned professional in product development and management, currently serving as Chief Product Officer (CPO) at IndesIA since October 2024. Prior to this role, Marta was CPO at WOOWBE, where involvement centered on enhancing loyalty and promotional marketing through AI and seamless commerce integration. Marta co-founded 10darts, an autonomous multichannel messaging SaaS platform, and Onpublico, a machine learning-based citizen journalism platform, demonstrating a strong entrepreneurial spirit. Previous experiences include Product VP at SpainNexus, where support was provided to Spanish businesses expanding into the United States, Chief Product & Content Director at Zed, and Content & Product Director at Lanetro, showcasing extensive expertise in content management and product innovation across multiple regions. Marta holds a Bachelor's degree in Information Science and Journalism from Universidad Complutense de Madrid.