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Jennifer Patton has extensive experience in marketing and digital strategy. Jennifer is currently the Vice President of Marketing at IPP - Independent Pet Partners, where they oversee marketing initiatives. Prior to this, they served as the Senior Director of Omni-Channel, CRM & Loyalty and the Senior Director of CRM & Loyalty at IPP. Before joining IPP, Jennifer was the Vice President of Marketing at Streamline Brands for five years. Jennifer also held various positions at Sports Authority Inc., including Director of Digital Marketing Strategy and Group Manager Integrated Digital Marketing. Earlier in their career, Jennifer worked as an Associate Director and Account Director at Merkle, where they managed key client accounts and drove revenue growth. Jennifer also served as the Account Production Manager at Merkle | Quris and as an Account Director at Mirage Advertising. Jennifer began their career as the Marketing Manager at Merchants Financial Group.

Jennifer Patton graduated from the University of Wisconsin-Eau Claire in 2002 with a Bachelor of Science degree in Marketing.