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Chris Birchby is a board member at the Independent Beauty Association and the founder of COOLA. Chris has 18 years of experience in the beauty industry and has held various positions such as founder and CCO, and founder and CEO. Chris is passionate about creating beautiful product experiences that embody a happy and healthy lifestyle. Chris's company, COOLA, is the quintessential slice of California life. It embodies the best parts of living in California: a fusion of organic wellness, an outdoor, active lifestyle, and supporting local and diverse communities—passions that Chris wants to share with others through their products. Chris believes that we should all try to eat better, live smarter, love more, and be more present and engaged in our experiences. Chris wants others to enjoy every simple, happy moment and feel confident that their products are protecting and improving their skin in the healthiest way possible.

Chris Birchby has an MFA from the Art Center College of Design, which they attended from 1998 to 2001. Chris also has a degree from Lafayette College in English and Art, which they obtained from 1993 to 1997.