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Irina Glukhova has a diverse work experience in the fields of digital marketing, e-commerce, and media planning. Irina is currently the Head of CX at Independence Australia starting from May 2023. Prior to that, they worked as a Digital Product Owner/ eCommerce & CRM at Snooze from March 2018 to January 2020. Irina also served as a Digital Product Owner/ CRM & Marketing Automation at view.com.au from May 2017 to February 2018. Before that, they held the position of Digital Marketing & Ecommerce Manager at Morrisday The Label from October 2016 to March 2017. Earlier in their career, they worked as a Digital Product Manager at Leo Burnett from September 2013 to June 2016. Their first professional role was as an Assistant Media Planner at Mindshare from February 2010 to July 2011, and they later became a Media Planner at the same company from August 2011 to June 2013.

Irina Glukhova obtained their Bachelor's degree in Business from RUT International, specializing in Marketing and Advertising, from 2006 to 2011. Irina has also acquired additional certifications in Enterprise Design Thinking Practitioner (IBM), Product Management (General Assembly), Simulator for Learning Data-Driven Product Management (GoPractice, Inc), Jira and Confluence Together (Atlassian), Jira Essentials with Agile Mindset (Atlassian), Email Marketing (HubSpot Academy), Digital Strategy (IKRA Digital School), Google Adwords Fundamental, and Google Analytics.