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Sainath Appagoni is a seasoned professional in campaign management and marketing automation, currently serving as a Senior Associate at Indegene since March 2023. With prior experience as a Senior Consultant at Capgemini and a Senior Analyst at Accenture, Sainath has honed skills in email campaign configuration, journey building, and dynamic content creation on the Salesforce Marketing Cloud (SFMC) platform. Sainath's career also includes a substantial tenure at Zeta Global as a Principal Campaign Manager, where responsibilities encompassed training, audience management, and campaign quality assurance. Sainath holds an MBA in Marketing from Osmania University, complemented by a B.Tech in Electrical, Electronics, and Communications Engineering.