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Joyce Zhang is an experienced professional in the field of intellectual property and marketing, currently serving as Vice President at Beijing incoPat CO., LTD. since November 2016, where responsibilities include public relations and marketing. Previously, Joyce held the position of President Assistant at China Technology Exchange from May 2013 to October 2016, focusing on developing business strategies and establishing global partnerships for patent licensing and technology transfer. Other notable roles include Planning Director at ChinaIP Magazine, conducting surveys and organizing forums, and marketing at the Intellectual Property Publishing House of SIPO. Joyce holds a Master's degree in Intellectual Property Law from Renmin University of China and a Bachelor's degree in Law from the University of International Business and Economics.