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Lauren Profis currently serves as the Director of Product Marketing at Incident IQ, having transitioned from Newsela where Lauren held multiple roles, culminating in Senior Product Marketing Manager. At Newsela, Lauren successfully defined and led go-to-market strategies, facilitated product launches, and partnered with sales teams to enhance customer retention and adoption, generating significant revenue through various initiatives. Previous experience includes product marketing roles at Zillow Group, where contributions led to substantial annual recurring revenue, and at Hearst Magazines and The Lead Generation Company, honing skills in market research and client relationship management. Lauren holds a Bachelor's degree in Advertising and a Bachelor of Arts in English Language and Literature from the University of Florida.