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Henning Madsen has extensive experience in the field of SEO, having worked in various roles throughout their career. Henning is currently the CEO and Chief SEO Strategist at InboundCPH since 2013, where they are responsible for creating, executing, and reporting on SEO strategies for large and digital ambitious companies across multiple countries. In 2022, they also became the founder, CEO, and Head of SEO at InboundCPH A/S. Before that, from 2009 to 2013, they served as the Head of SEO at GroupM Search, where they developed and maintained SEO strategies for various clients. Prior to that, they founded Netpointers A/S in 1997 and worked as the CEO/CTO/Head of SEO until 2005, being among the first in Europe to work extensively with SEO. Henning also founded DataCompagniet A/S in 1993 and served as the CEO until 1997.

Henning Madsen attended Skt. Hansgade Skole from 1975 to 1984, where they obtained their High School degree. Henning later attended Metropolitan skolen from 1984 to 1986, also receiving their High School degree. From 1993 to 2015, they studied at The school of entrepreneurship, but no specific degree or field of study is provided.