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Marcelo Abib has a diverse work experience, starting with their role as the CEO of Work On Br since 2018. Prior to that, they were the CEO and Founder of IN | STORE SERVIÇOS LTDA. from 2014. Before that, they worked as the Business Unit Superintendent at Allis - Field Marketing from 2008 to 2013, managing the Trade Marketing, Sales, Logistic&Operations, and General Administration divisions. Marcelo also founded and served as the Fund Raising Director for Net Impact São Paulo Chapter (NGO) from 2008 to 2010. Marcelo'searlier experience includes working as a Trader in the Prop. Desk at Banco Fibra, dealing with fixed income, equities, and foreign exchange from 2004 to 2008.

Marcelo Abib completed their Bachelor's degree in Business Administration from FGV - Fundação Getulio Vargas, which they attended from 2001 to 2005. In 2008, they obtained a degree in Trade Marketing from ESPM Escola Superior de Propaganda e Marketing. Following this, in 2010, Marcelo pursued a program in Gestão para Resultados e Melhoria Contínua from Instituto de Desenvolvimento Gerencial. Finally, from 2012 to 2014, they earned their Master of Business Administration (MBA) with a specialization in Retail's Business: Strategy and Management from FIA - Fundação Instituto de Administração.