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Rob Barrabee started their work experience at MediMedia USA as a Marketing Assistant from 1999 to 2001. Rob then joined iNDEMAND in 2002 as a Writer/Producer/Manager, where they were responsible for creating and editing promotional materials for Pay-Per-View and On Demand movie promos, as well as radio promos. Rob also handled on-air promotion for iNDEMAND's high definition channel, MOJO. From 2005 to 2013, Rob served as a Supervising Producer at iNDEMAND, where they continued to write, produce, direct, and edit promotional materials for brands including Movies On Demand, Howard TV, and Vutopia. In 2013, they were promoted to the role of Executive Producer, overseeing the promotion of various entertainment assets, including Movies On Demand, Professional Sports Packages, and Pay-Per-View Events. Finally, in 2018, Rob was appointed as the Vice President of iNDEMAND.

Rob Barrabee attended Princeton University from 1998 to 2002, where they earned their AB degree in English.