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Shanika Melani J. is an experienced professional in the fields of marketing and business development, currently serving as an Artists & Labels Relations Executive at iMusician since November 2022, where the focus is on promoting independent artists and labels globally. Prior experience includes roles as a Marketing Expert at Concentrix, where technical and strategic solutions for campaign optimization were provided, and as a Client Success Associate, delivering effective solutions and mentoring new hires. Additional experience encompasses a Junior Business Development Manager position at LiveEO, focusing on customer acquisition in the energy and infrastructure sectors, and a Business Development Intern role at Mister Sandman GmbH, managing Amazon Italy operations. Shanika Melani J. holds a Master of Science in International Economics from Università degli Studi di Milano-Bicocca, as well as a Bachelor's degree in International Relations and Political Science from Università degli Studi di Milano.