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Sami A. is an accomplished digital strategist with extensive experience in enhancing digital engagement and marketing strategies across various industries. Currently serving as Sr. Director of Digital Experience Strategy at imre since December 2021, Sami A. previously held the role of Digital Engagement Strategist at Kindle Communications, where responsibilities included client relationship management and internal digital strategy workshops. Sami A. has also been a Director of Digital Strategy for an independent consultancy, focusing on integrating social media into marketing plans. Additional experience includes positions at RXBAR, Weber Shandwick, and BCV, contributing to award-winning campaigns and leading teams on luxury hospitality accounts. Sami A. began a career in management at Nash Disability Law, overseeing the financial and benefits department and leveraging a multicultural background to navigate sensitive client interactions.