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Gary Marcotte is a seasoned executive with extensive experience in automotive marketing and operations. Currently serving as Senior Vice President of Product at Impel, Gary drives analytics and market strategies. Previously, as Senior Vice President of Customer Engagement Innovation at Outsell and Principal at Garyjm Inc., Gary provided strategic advisory services to numerous industry players. Gary's entrepreneurial spirit is reflected in the success of The Dive Bar, which tripled sales under ownership. Gary's tenure at AutoNation included significant roles such as Senior Vice President of Marketing, where Gary managed substantial advertising budgets and pioneered social media initiatives. Gary's career began with General Motors, where varied roles laid the foundation for expertise in marketing and management. Gary holds a Bachelor's degree from Kettering University and an MBA from the University of Virginia Darden School of Business.