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The Marketing and Content Team at IMPACT is responsible for crafting and executing effective content strategies to support the They Ask, You Answer framework, aligning marketing efforts with sales goals. This team creates engaging multimedia content, including videos, articles, and social media posts, to educate buyers and drive engagement. They work closely with clients to develop in-house marketing capabilities, optimize paid media campaigns, and ensure cohesive, impactful marketing efforts that accelerate sales pipelines and boost overall growth.