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Sharmeen Looi has worked in the marketing and communications industry since 2012. Sharmeen began their career at Radio Televisyen Malaysia (RTM) as a Promotions Team member in 2012. In 2013, they joined Manipal Global Education Services as a Marketing Communications member. In 2015, they became Co-Founder and Head of Partnerships at ShopBack in Malaysia, where they were responsible for the #1 rewards and discovery platform in Asia-Pacific. In 2020, Sharmeen became Co-Founder and CMO at iMotorbike.

Sharmeen Looi obtained their Bachelor's degree in Advertising from INTI International University & Colleges between 2009 and 2011.